Question: A business owner is interested in running an awareness Video campaign and wants to know whether the campaign shifted user perception or behavior toward their products. What measurement solution should they use to find this information and when should they implement it?
- Brand Lift, after the campaign receives over 1,000 clicks.
- Active View, before the campaign delivers any impressions.
- Active View, after the campaign receives over 1,000 clicks.
- Brand Lift, before the campaign delivers any impressions.
Explanation
Brand Lift measures changes in perception and intent, including metrics such as ad recall, awareness, consideration, and purchase intent. That makes it the correct solution when the goal is to understand whether an awareness Video campaign changed how people think or feel about the product. It should be implemented before the campaign begins serving, because the study needs to be attached before impressions start accumulating. Google Ads also notes that the survey starts running automatically when the campaign starts after approval, so setup must happen in advance.
Why the other options are incorrect
Brand Lift Using click volume as the trigger is incorrect because this solution is based on lift measurement, not a threshold of 1,000 clicks.
Active View This is incorrect because Active View measures viewability, not shifts in perception or behavior.
Active View This is incorrect because both the measurement type and the timing are wrong for evaluating attitude change from an awareness campaign.
Source for verification
https://support.google.com/google-ads/answer/9049825
https://support.google.com/google-ads/answer/9049373
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.