Question: After running a Video action campaign for two weeks, an account manager still has 30% of his budget left intact. How can he increase delivery until the campaign exceeds the budget cap?
- by adding contextual audiences.
- by adding skippable in-stream ads.
- by changing the frequency settings.
- by changing the bid strategy to CPM.
Explanation
Frequency capping limits how often ads from a Video campaign can show to the same user within a selected time period. If budget remains after two weeks, the campaign may be restricted by how often eligible users are allowed to see the ads. Adjusting frequency capping can increase delivery by allowing more impressions or views within the campaign’s eligible audience. This helps the campaign spend more without changing its action-focused objective.
Why the other options are incorrect
Contextual audiences can narrow delivery by limiting where ads are eligible to serve.
Skippable in-stream ads are already a standard format for Video action delivery and do not address frequency limits.
CPM is not the appropriate bidding change for a conversion-focused Video action campaign.
Source for verification
https://support.google.com/google-ads/answer/6034106?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.