Question: You want to evaluate the performance of your first awareness Video campaign. What fundamental metric can help you measure the campaign's success?
- Conversions
- Video played to
- Display impression share
- Earned actions
Explanation
Video played to metrics show the percentage milestones viewers reached while watching a video ad. For an awareness Video campaign, watch-depth reporting helps determine whether users stayed with the creative long enough to receive the message. It evaluates attention to the video rather than lower-funnel actions. This makes it a fundamental performance metric for awareness-focused video delivery.
Why the other options are incorrect
Conversions measure valuable actions after ad interaction, which aligns with action-focused goals.
Display impression share is not a core metric for evaluating awareness Video campaign performance.
Earned actions measure additional activity after ad exposure, not basic video watch-depth.
Source for verification
https://support.google.com/google-ads/answer/2375431?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.