Question: Your Google Video campaign is driving awareness of a new service your company will soon release, and you're considering inflating your target cost-per-thousand impressions (tCPM) bid to achieve that goal. Why should you avoid inflating the tCPM bid for your new campaign?
- Because inflation will likely result in the targeting of irrelevant demographics and placements.
- Because inflation could result in the budget depleting faster without increasing unique reach.
- Because inflation might cause too many impressions of the same ads to serve to the same users.
- Because inflation may prevent other campaigns in the account from running for the entirety of their ad schedules.
Explanation
Target CPM should reflect the amount the advertiser is actually willing to pay for one thousand impressions. Inflating the bid can make the campaign serve more aggressively within the same eligible audience. For an awareness campaign, that can increase repeated exposure instead of improving efficient reach. Managing bid levels with frequency capping helps avoid showing the same ads too often to the same users.
Why the other options are incorrect
Irrelevant demographics and placements are controlled mainly by targeting and inventory settings, not bid inflation alone.
Budget depleting faster can happen with aggressive bidding, but the key risk here is excessive repeated impressions.
Other campaign schedules are not directly controlled by a single campaign’s Target CPM bid.
Source for verification
https://support.google.com/google-ads/answer/2472725?hl=en
https://support.google.com/google-ads/answer/6034106?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Video Professional Certification" page.