Question: Your client has come to you for advice on optimizing for higher-value conversions. Where would you recommend they start?
- By setting a Max CPC limit on the strategy to keep the cost of the campaign under control
- By relying on Google's machine learning to predict behavior
- By using readily available values, or even static or proxy values, like average order value
- By assigning equal values to every conversion that occurs on their site
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Privacy for Agencies and Partners Certification" page.