Question: A customer wants to try a new privacy-centric media strategy and is looking for a way to test effectiveness. Which test would help them accomplish this?
- Test the new media strategy using the heavy-up treatment group to increase the budget of the new media strategy while keeping the control group the same.
- Test the new media strategy using Go-dark with the budget of the new media strategy treatment group while keeping the control group the same.
- Test the new media strategy using the 5% Treatment to test gradual budget increments in the new media strategy while keeping the control group the same.
- Test the new media strategy using the Holdback treatment group while keeping the control group the same.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Privacy for Agencies and Partners Certification" page.