Question: Your client, an agency, is setting up their Search Ads 360 account.What type of account should they set up first to help them manage all their customer accounts within their main account?
- Client account
- Manager account
- Submanager account
- Advertiser account
Explanation
A manager account is the top-level account used to organize and manage other accounts in Search Ads 360. It can contain sub-manager accounts and settings that apply across accounts below it. This structure is useful for an agency because it supports centralized access, user management, and account organization. Customer accounts can then be managed within the account hierarchy instead of separately.
Why the other options are incorrect
Submanager account is below the manager account and is created under an existing manager account.
Client account contains advertising campaigns, but it is not the first account type used to manage all customer accounts.
Advertiser account is a Campaign Manager 360 term connected to sub-manager setup, not the top Search Ads 360 account type.
Source for verification
https://support.google.com/sa360/answer/9158072?hl=en
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