Question: Your customer is aiming to not only drive conversions but also track how those conversions drive users to enroll in their weekly newsletter distribution list. When setting up their data-driven attribution model in Search Ads 360, what else should you set up
- Multichannel groupings
- Custom channel groupings
- Automated channel groupings
- Keyword groupings
Explanation
Custom channel groupings let a data-driven attribution model organize interactions around business-specific conversion paths. In Search Ads 360, labels can be used to define the channel groupings that the model should recognize. This helps separate newsletter enrollment influence from broader conversion activity. It gives more control than automated grouping when the conversion path needs to reflect a specific user action.
Why the other options are incorrect
Automated channel groupings rely on Search Ads 360 assumptions and offer less control for a specific newsletter-related path.
Multichannel groupings is not the Search Ads 360 setup used for defining DDA interaction groups.
Keyword groupings are narrower than channel groupings and do not define the full attribution structure for this use case.
Source for verification
https://support.google.com/sa360/answer/13867153?hl=en
https://support.google.com/sa360/answer/13657914?hl=en
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