Question: Your athleisure brand customer wants to know what yoga pants drive the most sales.WIthin Search Ads 360, what should they set up in a Floodlight column to get more information about their conversions before the upcoming holiday season?
- Custom metrics
- Conversion cart data
- Budget bid strategies
- Custom variables
Explanation
A numeric metric data type in Search Ads 360 lets conversion details passed through custom Floodlight variables be aggregated inside a Floodlight column. This is useful when conversion reporting needs totals tied to product-level performance, such as sales volume or revenue contribution. Floodlight data can then be added to reporting tables for analysis before seasonal planning. The setup supports conversion insight beyond standard conversion counts.
Why the other options are incorrect
Budget bid strategies control bidding and spend, not product-level conversion reporting.
Custom variables collect additional conversion data, but they must be mapped to the correct data type before appearing as reportable values.
Conversion cart data is used for cart-based conversion details, not the specific Floodlight column setup described here.
Source for verification
https://support.google.com/sa360/answer/14317284?hl=en
https://support.google.com/sa360/answer/14316155?hl=en
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