Question: Your company is launching a campaign for a new car model. They want to create an immersive 3D format that uses their existing 3D car models. What Display & Video 360 ad format should you use?
- Flipbook
- Native
- Swirl
- Parallax
Explanation
Swirl is the Display & Video 360 immersive 3D creative format built for interactive product exploration. It lets users rotate and interact with a 3D rendering inside a mobile ad format. Existing 3D product assets can be prepared for use in a 3D Swirl creative. This format fits a car launch because it can showcase product details through a rich, hands-on visual experience.
Why the other options are incorrect
Parallax creates a layered scrolling depth effect, not an interactive 3D model experience.
Flipbook is used for lightweight motion-style creative, not 3D product interaction.
Native matches the look and feel of publisher content, not an immersive 3D format.
Source for verification
https://support.google.com/displayvideo/answer/9309834
https://support.google.com/displayvideo/answer/9794085
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