Question: You're working on a new Display & Video 360 campaign and want to optimize your plan based on a single conversion type.What strategy should you use?
- Active View
- Custom bidding
- Maximize conversions
- Maximize clicks
Explanation
Maximize conversions is the appropriate automated bidding strategy when optimization is based on one conversion type. In Display & Video 360, this strategy uses conversion data to help generate as many conversions as possible within the available budget. It is best suited when the goal is direct conversion volume rather than assigning different values across multiple actions. A single Floodlight conversion signal gives the bidding system one clear optimization goal.
Why the other options are incorrect
Custom bidding is used for advanced optimization logic, especially when assigning custom values to different signals or actions.
Active View measures viewability and is not a conversion-focused bidding strategy.
Maximize clicks optimizes for click volume rather than conversion outcomes.
Source for verification
https://support.google.com/displayvideo/answer/14161766
https://support.google.com/displayvideo/answer/9723477
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