Question: Select all that apply. Which type of metrics can help you evaluate the health of your Delight stage?
- Repeat purchase rate
- Referral rate
- Win rate
- Organic search rankings
Explanation
Metrics such as repeat purchase rate and referral rate evaluate the effectiveness of the Delight stage by measuring customer loyalty and advocacy. Repeat purchase rate indicates how often existing customers return to buy again, reflecting satisfaction and retention. Referral rate shows how many customers recommend your business, demonstrating engagement and delight. In HubSpot, these metrics help assess how well your strategies maintain customer happiness and encourage advocacy.
Why the other options are incorrect
Win rate measures sales conversion, which relates to the Engage stage.
Organic search rankings track SEO performance, unrelated to customer delight.
Source for verification
HubSpot Marketing Analytics
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