Question: What is customer churn?
- The rate at which customers leave your company
- The rate at which customers choose not to leave your company
- The rate at which customers refer their friends to your company
- The rate at which your leads turn into customers
Explanation
Customer churn measures the rate at which customers stop doing business with a company over a specific period. It is a key indicator of retention and customer satisfaction. In HubSpot, tracking churn helps identify trends in customer loss and informs strategies to improve loyalty and reduce attrition. Monitoring churn is essential for forecasting revenue and evaluating the effectiveness of retention initiatives.
Why the other options are incorrect
Option B describes retention, not churn.
Option C measures referrals, unrelated to churn.
Option D describes conversion, not customer loss.
Source for verification
HubSpot Customer Retention Metrics
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