Question: After managing multiple deals in your sales pipeline, you realize that a few promising leads are not progressing as expected. Which customization feature in HubSpot's deal board can help you identify deals that need attention due to inactivity?
- Sort by Close Date
- Compact View
- Associated Records
- Inactive Cards
Explanation
Inactive Cards in HubSpot’s Deals board highlight deals that have not had recent activity, helping sales reps identify opportunities that may need follow-up. This visual cue enables teams to prioritize attention on stalled deals and maintain pipeline momentum. Inactive cards integrate with the activity tracking features of the CRM to reflect engagement gaps accurately. Using this feature improves sales pipeline management and forecasting reliability.
Why the other options are incorrect
Sort by Close Date only organizes deals chronologically, not by activity level.
Compact View changes the visual layout but does not indicate inactivity.
Associated Records show linked contacts, companies, or tickets but do not flag stalled deals.
Source for verification
HubSpot Knowledge Base – Use inactive cards on the deals board
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