Question: Fill in the blank. A high delivery rate means ______.
- low bounces
- low spam rate
- high opens
- high clicks
Explanation
A high delivery rate shows that most sent marketing emails reached recipient mail servers. HubSpot calculates delivery by comparing sent emails with emails that bounced. Fewer bounces increase the percentage of emails delivered. This metric focuses on whether delivery occurred, not whether contacts engaged after delivery.
Why the other options are incorrect
low spam rate affects email health and reputation, but it does not define delivery rate.
high opens measures recipient engagement after delivery, not successful delivery itself.
high clicks measures interaction with email content, not whether the email reached the recipient server.
Source for verification
https://knowledge.hubspot.com/marketing-email/analyze-your-marketing-email-campaign-performance
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