Question: In HubSpot, you can exclude unengaged contacts. Which of the following best describes an unengaged contact?
- A contact who’s previously engaged with a marketing email, but hasn’t opened your last 5 emails.
- A contact who’s previously engaged with a marketing email, but hasn’t opened your last 11 emails.
- A contact who’s previously engaged with a marketing email, but hasn’t opened your last 16 emails.
- None of these are the correct answer.
Explanation
HubSpot uses graymail suppression to exclude contacts who are not interacting with marketing emails. A contact who previously engaged is categorized as unengaged after no engagement with the last 16 marketing emails sent to them. Engagement is counted when the contact opens or clicks a link in a marketing email. This helps protect email performance by avoiding sends to contacts with sustained inactivity.
Why the other options are incorrect
Last 5 emails is incorrect because HubSpot’s threshold for previously engaged contacts is higher.
Last 11 emails applies to contacts who have never engaged with a marketing email.
None of these is incorrect because HubSpot defines a matching unengaged-contact threshold.
Source for verification
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Email Marketing Software" page.