Question: Select all that apply. The GDPR declares that consent must be “freely given, specific, informed, and unambiguous.” What does this mean?
- Contacts cannot be tricked or forced into consenting to emails and must be obtained explicitly. They must know that they can withdraw their consent
- What they’re consenting to has to be clear.
- Consent must be obtained explicitly.
- They must know in advance that they can withdraw their consent.
Explanation
HubSpot’s consent guidance aligns with collecting permission that is clear, explicit, and tied to a specific communication purpose. Contacts must understand what they are agreeing to before providing consent. They also need a clear way to withdraw consent after it has been given. HubSpot supports this through subscription types, consent notices, and legal basis tracking.
Why the other options are incorrect
No incorrect options applies because each statement describes a required part of valid consent.
Source for verification
https://knowledge.hubspot.com/contacts/how-can-i-track-lawful-basis-of-processing-in-hubspot
https://knowledge.hubspot.com/marketing-email/understand-opt-in-consent-for-email
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