Question: If Super Power Batteries' business objective is to reach more customers, what type of ad solution would best meet their needs?
- Sponsored TV
- Brand Stores
- Brand Follow
Explanation
Sponsored TV is designed to help brands reach more customers through streaming TV advertising. It supports awareness-focused goals by placing video ads in environments where audiences are watching content. This solution can be used by brands that sell in the Amazon store and brands that do not. It is better aligned with broad reach than loyalty or brand-owned shopping destination objectives.
Why the other options are incorrect
Brand Stores is incorrect because Stores help customers explore a brand’s products and content, but they are not the best solution for broad audience reach.
Brand Follow is incorrect because it supports ongoing engagement with shoppers who follow a brand, not broad customer reach.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-tv
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Certification" page.