Question: If you already know the high-performing keywords in your campaign, which keyword targeting method should you consider?
- Phrase match
- Broad match
- Exact match
Explanation
Exact match is useful when advertisers already know which keywords are performing well. This match type helps ads serve for searches that closely match the selected keyword, giving tighter control over relevance. It can help focus spend on proven, high-intent search terms instead of broader discovery traffic. Exact match is better suited for optimization after keyword performance data is already available.
Why the other options are incorrect
Phrase match is incorrect because it allows broader query variation than exact match and is less precise for proven keywords.
Broad match is incorrect because it is designed for wider keyword discovery, not tight control around known high-performing terms.
Source for verification
https://advertising.amazon.com/library/guides/keyword-match-types
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