Question: Iris Cameras is new to Amazon ads and planning their first Sponsored Products campaign. Which bid type should they use to make their bids more competitive and improve the chance for their ad to be displayed?
- Default bid
- Custom bid
- Suggested bid
Explanation
Suggested bid provides a recommended bid based on recent winning bids for similar ads. This helps new advertisers choose a competitive bid without relying only on guesswork. Using the suggested bid can improve the chance of the ad being eligible for impressions in relevant auctions. It supports campaign setup when advertisers do not yet have enough performance history to set bids confidently.
Why the other options are incorrect
Default bid is incorrect because it is the base bid amount applied to targeting when no more specific bid is set.
Custom bid is incorrect because it requires the advertiser to manually choose a bid without relying on Amazon Ads’ recommendation.
Source for verification
https://advertising.amazon.com/help/GPDRGYSKVB7H4BUR
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Certification" page.