Question: Accent Athletics submitted a new Sponsored Brands ad that says "Amazing deal! $75 off today only!" Based on Amazon sponsored ads policies, would this ad be approved?
- Yes
- Yes, in certain regions
- No
Explanation
Amazon Ads policies do not allow ad copy that uses pressure-based urgency or unsupported promotional claims. The phrase includes a specific dollar savings claim and “today only,” which can make the message time-sensitive and potentially misleading if not handled through approved deal formats. Sponsored Brands ad copy must be accurate, professional, and consistent with the landing page. Savings messaging must follow Amazon Ads requirements for promotions and cannot rely on urgency wording that pressures shoppers.
Why the other options are incorrect
Yes is incorrect because the ad uses urgency language and a specific savings claim that does not meet standard sponsored ads copy policy.
Yes, in certain regions is incorrect because the issue is with the claim and urgency wording, not only the advertising region.
Source for verification
https://advertising.amazon.com/resources/ad-policy/en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Certification" page.