Question: A new Kitchen Smart ad has the call-to-action (CTA) to "shop now before it's too late." Based on Amazon sponsored ads policies, would this ad be approved?
- Yes
- No
- Yes, in certain regions
Explanation
Amazon Ads policies require CTAs to be clear, direct, and not pressure customers into taking action. Time-pressure language can create urgency that may be considered misleading or inappropriate for sponsored ads copy. The phrase uses urgency rather than a neutral shopping action. A compliant CTA should guide the shopper without exaggerated pressure.
Why the other options are incorrect
Yes is incorrect because the CTA uses pressure-based wording that does not meet Amazon Ads policy requirements.
Yes, in certain regions is incorrect because pressure-based CTA wording is not approved only by changing the advertising region.
Source for verification
https://advertising.amazon.com/resources/ad-policy/en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Certification" page.