Question: An advertiser is running two ad campaigns with different deals. Campaign 1 has a Best Deals offer with a return on ad spend of $8.42, while it's $4.82 for campaign 2 that has a Subscribe & Save offer. How can the advertiser optimize their ad creatives to improve performance of both the campaigns?
- Run both the campaigns with a Subscribe & Save offer
- Run both the campaigns with a Best Deals offer
- Continue running the campaigns with different offers
Explanation
Return on ad spend shows how much attributed revenue is generated for each dollar of ad spend. The Best Deals offer has the stronger performance signal because its ROAS is higher than the Subscribe & Save offer. Applying the stronger-performing offer across both campaigns can help improve creative effectiveness and revenue efficiency. This optimization uses campaign performance data to guide offer selection instead of treating both offers equally.
Why the other options are incorrect
Subscribe & Save offer has the lower ROAS, so expanding it would not use the stronger performance signal.
Different offers keeps the weaker-performing offer active instead of applying the offer with better revenue efficiency.
Source for verification
https://advertising.amazon.com/library/guides/measure-improve-campaigns
https://advertising.amazon.com/library/guides/amazon-advertising-cost-of-sales-acos
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