Question: When should an advertiser, who's using Campaign Manager 360 to run an in-stream video ad campaign, consider activating default ads for placement?
- When serving ads to only desktop users
- When serving ads to any user or device
- When serving ads to only mobile users
- When serving ads to only tablet users
Explanation
Default ads provide a fallback creative when no other assigned ad is eligible to serve. For in-stream video campaigns, a default ad helps avoid missed delivery when targeting, scheduling, or creative eligibility prevents the primary ad from serving. This safeguard applies broadly across inventory because eligibility can vary by user, device, and publisher request. Activating default ads is therefore relevant for delivery to any user or device.
Why the other options are incorrect
Tablet users are too narrow because default ads are not limited to tablet delivery.
Desktop users are too narrow because default ads can support delivery beyond desktop inventory.
Mobile users are too narrow because default ads can apply across multiple device environments.
Source for verification
https://support.google.com/campaignmanager/answer/2826489
https://support.google.com/campaignmanager/answer/2829685
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Campaign manager 360 Certification" page.