Question: An advertiser is ready to build their mobile ad campaign and they want their ads to serve on any modern browser.Which ad inventory options should they select?
- Smartphone and tablet
- Mobile-in app and out-stream video
- Mobile in-app and in-stream video
- Smartphone and desktop web
Explanation
Mobile targeting is used when delivery should be limited to mobile device inventory. Smartphone and tablet inventory represents mobile web environments that run in modern browsers. This keeps delivery focused on mobile devices rather than desktop web or video-specific inventory types. In Campaign Manager 360, mobile setup should also account for mobile-compatible creatives and landing pages.
Why the other options are incorrect
Mobile-in app and out-stream video mixes app and video inventory rather than browser-based mobile device inventory.
Smartphone and desktop web includes desktop web, which is outside a mobile-focused browser inventory selection.
Mobile in-app and in-stream video focuses on app and video delivery, not general modern mobile browser inventory.
Source for verification
https://support.google.com/campaignmanager/answer/3285848
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Campaign manager 360 Certification" page.