Question: An electric company wants to advertise their business within several Android apps. After developing the campaign in Campaign Manager 360 and assigning creatives, there's an error occurring.What may have caused the error?
- They assigned the creative to run across multiple mobile carriers.
- They set an HTML5 creative to run on desktop.
- They set the creatives to run on all mobile platforms.
- They set the creatives to run on iOS.
Explanation
Android app inventory requires settings that match Android mobile app delivery. In Campaign Manager 360, mobile trafficking uses the same workflow of assigning creatives to ads and ads to placements, but app inventory must be compatible with the intended mobile platform. A platform mismatch can prevent the assigned creative from serving in the selected app environment. The issue is caused by configuring delivery for the wrong operating system.
Why the other options are incorrect
All mobile platforms would include Android, so it would not create a platform mismatch for Android app inventory.
Multiple mobile carriers relates to connection or carrier reach, not Android versus iOS app compatibility.
HTML5 creative on desktop describes desktop web delivery, not an Android app campaign setup error.
Source for verification
https://support.google.com/campaignmanager/answer/3285848
https://support.google.com/campaignmanager/answer/6170673
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