Question: You're working with a beverage client on a new campaign. After reviewing a report in Campaign Manager 360, you notice that the default ads are running more often than the new campaign-assigned ads.What could be the cause of this issue?
- You included geo and language targeting that limits serving of preferred ad creative.
- You included three different creative types to run in this campaign.
- You set the priority of the ad as a priority "2" so that it ran before the standard ad ran.
- You set the ad to run across multiple publisher sites and platforms.
Explanation
Default ads serve when no other assigned ad is eligible for a placement request. In Campaign Manager 360, restrictive geo targeting or language targeting can prevent the preferred campaign ad from matching the user request. When the preferred ad is blocked by targeting rules, the default ad can serve instead. A high default-ad delivery rate often indicates that assigned ads are too narrowly targeted or otherwise ineligible.
Why the other options are incorrect
Multiple publisher sites and platforms does not by itself cause default ads to serve more often than assigned ads.
Priority 2 would make the ad more competitive than a standard ad, not less likely to serve.
Three creative types does not cause default ads to serve unless the assigned ads are ineligible.
Source for verification
https://support.google.com/campaignmanager/answer/2829685
https://support.google.com/campaignmanager/answer/2838059
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