Question: Which two groups of people does the frictionless selling framework try to provide a more convenient experience for?
- Salespeople and their prospective buyers
- Salespeople and their leaders
- Executive teams and middle management
- Customers and prospects
Explanation
The frictionless selling framework removes obstacles that slow reps down and make buying harder. It connects internal efficiency with buyer convenience, so sales activities support how people prefer to research, evaluate, and decide. The Enable, Align, and Transform phases address time-wasting work, buyer-centered process design, and continuous team improvement. This focus makes the sales process easier to execute and easier to experience.
Why the other options are incorrect
Salespeople and their leaders narrows the framework to internal management rather than the buying experience.
Executive teams and middle management focuses on organizational hierarchy, not sales process friction.
Customers and prospects leaves out the sales team, which is central to removing friction from the process.
Source for verification
https://academy.hubspot.com/lessons/align-sales-team-with-buyer
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Frictionless Sales Certification" page.