Question: If you already have a sales framework in place, and you decide to implement the frictionless selling framework, what will the relationship of those two frameworks be?
- In most cases, frictionless selling will replace your current framework.
- In most cases, frictionless selling will complement your current framework.
- In most cases, frictionless selling will be used by different employees than your current framework.
- In most cases, frictionless selling will require you to make slight adjustments to your current framework.
Explanation
The frictionless selling framework is designed to reduce friction inside an existing sales organization, not replace every sales method already in use. It can work alongside a current framework by improving how efficiently salespeople sell and how conveniently buyers move through the process. The Enable, Align, and Transform phases help identify where the existing process slows down sellers or creates difficulty for buyers. This makes the framework an overlay for improvement rather than a separate sales methodology.
Why the other options are incorrect
Replace is incorrect because frictionless selling is meant to improve an existing approach, not automatically remove it.
Different employees is incorrect because the framework applies to the sales organization rather than a separate group.
Slight adjustments is incorrect because the relationship is broader than minor changes to the current framework.
Source for verification
https://academy.hubspot.com/courses/frictionless-sales
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Frictionless Sales Certification" page.