Question: True or false? Generally speaking, business-to-business sales teams are better at providing a convenient experience for their customers than sales teams who sell directly to consumers.
- True
- False
Explanation
Business-to-business selling often includes more friction because buying decisions can involve multiple stakeholders, longer timelines, and more complex approval steps. Consumer sales teams are often designed around speed, self-service, and convenience. The frictionless selling framework does not assume B2B teams naturally provide a smoother customer experience. It focuses on identifying and removing obstacles so salespeople can create a more convenient process for prospective buyers.
Why the other options are incorrect
True incorrectly assumes business-to-business sales teams are generally more convenient despite the common complexity in B2B buying.
Source for verification
https://academy.hubspot.com/courses/frictionless-sales
https://academy.hubspot.com/lessons/identify-the-friction-thats-holding-your-sales-team-back
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Frictionless Sales Certification" page.