Question: What are the phases of the frictionless selling framework?
- Enable, Align, Transform
- Attract, Engage, Delight
- Identify, Connect, Explore, Advise
- Engage, Guide, Grow
Explanation
The frictionless selling framework has three phases: Enable, Align, and Transform. Enable focuses on helping salespeople spend more time selling by removing or automating distracting tasks. Align focuses on designing the sales process around the target buyer’s needs. Transform focuses on building a culture of learning so the sales team continuously improves.
Why the other options are incorrect
Attract, Engage, Delight belongs to HubSpot’s inbound methodology, not the frictionless selling framework.
Identify, Connect, Explore, Advise belongs to HubSpot’s inbound sales methodology, not frictionless selling.
Engage, Guide, Grow is not the official phase structure of the frictionless selling framework.
Source for verification
https://academy.hubspot.com/lessons/identify-the-friction-thats-holding-your-sales-team-back
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