Question: Which of the following is true?
- Funnels and flywheels are two different ways of saying the same thing.
- The funnel is a better business model than the flywheel because it enables you to compare the performance of one salesperson to another.
- A flywheel is the best model for customer service teams, while a funnel is the best model for sales teams.
- The flywheel is a better business model than the funnel because it takes into account the impact current customers have on future customers.
Explanation
The flywheel is built around the idea that customers are not an endpoint of growth. Current customers create momentum through repeat purchases, referrals, and advocacy. This makes customer experience part of the growth system rather than something that happens after the sale. In Frictionless Sales, this matters because removing friction helps customers become a stronger source of future growth.
Why the other options are incorrect
Funnels and flywheels are not the same model because the funnel treats customers as an output, while the flywheel keeps customers central to growth.
Funnel is not better for comparing individual sales performance because that does not define the best overall business model.
Customer service teams and sales teams should not be separated into different models because the flywheel aligns customer-facing teams around the customer experience.
Source for verification
https://www.hubspot.com/flywheel
https://academy.hubspot.com/lessons/flywheel
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Frictionless Sales Certification" page.