Question: If a sales team is having trouble keeping all their systems synchronized, which phase of the frictionless selling framework will be most helpful to them?
- Enable
- Align
- Transform
Explanation
Enable addresses internal obstacles that keep salespeople from working efficiently. Unsynchronized systems create friction because reps may need to duplicate work, search across tools, or rely on incomplete information. Improving system synchronization helps salespeople spend less time managing data and more time selling. This supports the frictionless selling framework by simplifying the sales team’s operating environment.
Why the other options are incorrect
Align focuses on matching the sales process to the target buyer, not primarily on internal system efficiency.
Transform focuses on coaching and continuous learning, not the technical problem of disconnected systems.
Source for verification
https://academy.hubspot.com/lessons/enable-your-sales-team
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Frictionless Sales Certification" page.