Question: Which of the following is NOT a benefit of having a social media strategy?
- Social media helps you expand your other marketing efforts.
- Social media helps you attract buyers.
- Social media helps you send better emails.
- Social media is a key driver for word-of-mouth marketing.
Explanation
A social media strategy supports coordinated channel activity by helping brands build awareness, engagement, and audience interest before conversion. In Amazon Ads terminology, Amazon DSP supports reaching relevant audiences across Amazon and third-party destinations, but social media remains a separate channel input. Social activity can strengthen discovery and word-of-mouth by encouraging audience interaction and sharing. Email performance depends on email-specific factors such as segmentation, message relevance, and deliverability rather than the presence of a social strategy.
Why the other options are incorrect
Marketing effort expansion is a real benefit because social activity can support broader awareness and campaign reach.
Buyer attraction is a real benefit because social channels can help create interest and consideration.
Word-of-mouth marketing is a real benefit because social engagement can encourage sharing and advocacy.
Source for verification
Amazon Ads media strategy guide: advertising.amazon.com
Amazon DSP overview: advertising.amazon.com
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Social Media Certification" page.