Question: What should a brand using Microsoft Retail Media Offsite do if their shoppers do not check out their products after clicking a Product Listing Ad (PLA) on the retailers’ websites?
- The brand should use the Microsoft Retail Media platform (powered by PromotelQ) to run ads on third-party platforms, such as social media or connected TV, that will bring the shoppers back to the website.
- The brand should use a social media ads platform to run ads to reach out to the shoppers.
- The brand should use the Microsoft Advertising platform to run search ads to reach out to the similar shoppers mapped by Microsoft.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Microsoft Retail Media Certification" page.