Microsoft Retail Media Certification

Question: Which campaign optimization strategies should you take when your PLA campaigns have low spend-through but a high ROAS? Select […]

Question: How is Retail Media best defined? Select all that apply. Retail Media includes advertising on a retailer’s website and/or

Question: Retail Media is considered the third and biggest wave of digital advertising after search and social media. True or

Question: Onsite retail media programs allow brands to interact with shoppers through a retailer's digital properties. True or false? True

Question: How is using retail media beneficial to brand advertisers? Select all that apply. There is visibility through to point-of-purchase.

Question: Using retail media, both retailers and brand advertisers can increase product sales by enabling brand advertisers to promote their

Question: Retail Media is considered a closed loop ecosystem because it provides clear and proven attribution and reporting that draw

Question: Digital signage and audio promoted in the retailer stores by brand advertisers are not considered part of the omnichannel

Question: Which key differentiator would make retail media more attractive to brand advertisers to invest? Retailers’ first-party shopper data Measurement

Question: Retail Media is only considered a lower-funnel media strategy that only helps with conversions (i.e., product sales) rather than

Question: What are the key benefits of retail media onsite advertising compared to offsite advertising? Select all that apply. Brands

Question: What should a brand using Microsoft Retail Media Offsite do if their shoppers do not check out their products