Question: What are the key benefits of retail media onsite advertising compared to offsite advertising? Select all that apply.
- Brands interact with shoppers through a retailer's website, app, or the like.
- Brands target shoppers at the conversion stage of the sales funnel.
- Retailers are allowed to activate their first-party customer data to help brand advertisers reach shoppers using third-party properties.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Microsoft Retail Media Certification" page.