Question: Which of the following scopes would be set for a custom dimension reporting membership status for a customer rewards program?
- The User scope would be set.
- The Session scope would be set.
- The Event scope would be set.
- The Item scope would be set.
Explanation
A rewards membership status describes a persistent attribute of a user, so the custom dimension should use User scope. In Google Analytics, user-scoped custom dimensions apply to all future events associated with the same user after the value is set. This is appropriate for attributes such as loyalty tier, membership level, or customer type. Event-, session-, and item-level scopes are too narrow for a customer attribute that should persist across interactions.
Why the other options are incorrect
Event scope applies to details tied to individual events, not persistent customer attributes.
Session scope applies only to activity within a single session.
Item scope applies to ecommerce item attributes, not customer rewards membership status.
Source for verification
https://support.google.com/analytics/answer/14240153
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