Question: Why should you make sure your customer persona is up to date?
- Because once a persona is outdated, you can no longer sell to those customers.
- Because updating your persona will guarantee immediate sales.
- Because customers are constantly evolving.
- Because customer personas expire after a year and must be replaced.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "SEMrush Building a Customer Persona" page.