Building a Customer Persona

Question: Demographics alone are not enough to truly understand your customer because it doesn’t take into consideration… Their motivations, needs,

Question: Which of these should you NOT do when creating a market research survey? Use a mix of quantitative and

Question: A customer persona is a representation of your ideal customer based on market research and real data about your

Question: How is social listening used by marketers? To gather insights from online conversations and adjust strategies based on audience

Question: You can only conduct market research with a pre-established, loyal following. False True The answer(s) to the question is

Question: How can you gather deeper customer insights? Focus groups Quick surveys Interviews Asking for feedback on social media The

Question: You should never ask about the price of your product in an interview or focus group. False True The

Question: You should always interview in a busy public environment to keep your interviewee alert. False True The answer(s) to

Question: Personas can only be used for marketing purposes, not product development. False True The answer(s) to the question is

Question: Why should you make sure your customer persona is up to date? Because once a persona is outdated, you

Question: Persona insights can help guide product development because you can understand what features and benefits are the most important