Question: Accent Athletics is running a Sponsored Display campaign for their running shoes. What action can they take to optimize the ad creatives to increase sales?
- Add a 'Shop Now' button to go to the product detail page
- Add a single product image
- Don't display product ASIN
Explanation
Adding a Shop Now button supports sales by giving shoppers a clear action that leads directly to the product detail page. For Sponsored Display, the creative should make it easy for shoppers to move from ad engagement to product evaluation and purchase. A direct call-to-action reduces friction after the ad impression and supports conversion-focused campaign goals. This works best when the product detail page is retail ready and aligned with the advertised message.
Why the other options are incorrect
Single product image can support product visibility, but it does not provide the same direct purchase path as a clear call-to-action.
Don’t display product ASIN reduces product clarity and can weaken the connection between the ad and the advertised item.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-display
https://advertising.amazon.com/library/guides/sponsored-display-best-practices
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Advanced Certification" page.