Question: What is a benefit of choosing a daily budget over a lifetime budget for a campaign?
- Your campaign can run with an end date
- Your campaign can run until your budget runs out
- Your campaign can run without an end date
Explanation
A daily budget allows a campaign to continue running without requiring a scheduled end date. Amazon Ads uses the daily amount as the average spend target for each day across the month. This setup is useful for always-on campaigns that need continuous visibility. It also gives advertisers flexibility to pause, adjust, or optimize campaigns without setting a fixed campaign duration.
Why the other options are incorrect
End date is incorrect because campaigns can have an end date with either budget approach when configured that way.
Until your budget runs out is more closely associated with a lifetime budget, where the campaign spends from a total set amount.
Source for verification
https://advertising.amazon.com/help/GTGPQGUXNCTHE2DS
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