Question: Sponsored Products, Sponsored Display, and Sponsored TV campaigns operate on a daily budget, while Sponsored Brands campaigns can operate either on a daily budget or a lifetime budget.
- False
- True
Explanation
Sponsored Products and Sponsored Display campaigns operate on an average daily budget. Sponsored Brands campaigns can use either an average daily budget or a lifetime budget, depending on campaign setup. A daily budget supports ongoing campaign delivery without requiring a fixed total campaign spend. A lifetime budget is used when the advertiser wants to allocate a total campaign spend across a defined campaign period.
Why the other options are incorrect
False is incorrect because the budget distinction between these sponsored ads campaign types is accurate.
Source for verification
https://advertising.amazon.com/help/GG44RFW942U9F6F5
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Certification" page.
