Question: When targeting by individual product, which filter would Liu adjust if they want to target a complementary product to the one in their ad?
- Filter by “exact“
- Filter by ”expanded“
- Filter by “category"
Explanation
Expanded helps identify products that are related to the advertised product, including complementary items. This filter supports broader individual product targeting when the advertiser wants to reach shoppers viewing products that may be used with or connected to the advertised item. It is useful when targeting beyond exact product matches while still staying product-relevant. This approach helps Sponsored Products ads appear in relevant product detail page contexts.
Why the other options are incorrect
Exact is incorrect because it focuses on closely matching individual products rather than broader complementary product relationships.
Category is incorrect because it targets a broader product category instead of filtering individual product recommendations.
Source for verification
https://advertising.amazon.com/help/GB2JECV9CJK6R6AL
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