Question: If Gordon's Chocolatier's business objective is to increase sales and conversion, what type of ad solution would meet their needs?
- Posts
- Sponsored Products
- Brand Follow
Explanation
Sponsored Products are designed to help promote individual product listings and drive shoppers directly to product detail pages. This solution supports lower-funnel goals such as sales and conversion because ads appear in shopping results and on relevant product detail pages. Advertisers can use keyword or product targeting to reach shoppers who are already browsing or searching with purchase intent. Sponsored Products campaigns can help increase visibility for products that are ready to sell.
Why the other options are incorrect
Posts is incorrect because it is an organic brand content solution focused on discovery and engagement, not direct sales conversion through paid ads.
Brand Follow is incorrect because it supports ongoing shopper engagement with a brand, not product-level sales and conversion campaigns.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-products
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Certification" page.