What is one way that Sponsored Display can reach customers while they shop?

Question: What is one way that Sponsored Display can reach customers while they shop?

  • In Brand Stores
  • Within shopping results on Amazon.com
  • In third party destinations

Explanation

Sponsored Display can reach shoppers in third-party destinations while they browse outside the Amazon store. These placements help advertisers stay connected with relevant audiences across apps and websites. Sponsored Display also supports reach across Amazon-owned properties and external environments depending on targeting and campaign settings. This makes it useful for reaching shoppers beyond only Amazon shopping results or Brand Stores.

Why the other options are incorrect

Brand Stores is incorrect because Stores are brand-owned shopping destinations, not the external placement option named for Sponsored Display.

Shopping results is incorrect because shopping results are Amazon store placements, while the question asks how Sponsored Display can reach customers while they shop beyond that context.

Source for verification

https://advertising.amazon.com/products/display-ads

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Certification" page.

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