Question: If Iris has a business goal to link customers to their website so they can order pizza, which recommended ad solution would meet their needs?
- Sponsored Display
- Brand Stores
- Sponsored Products
Explanation
Sponsored Display can help advertisers reach relevant audiences on and off Amazon. This solution is suitable when the goal is to send customers to an external destination, such as a business website. It supports flexible campaign objectives beyond product listing promotion in the Amazon store. For a local service or ordering action, Sponsored Display is better aligned than product-only sponsored ads formats.
Why the other options are incorrect
Brand Stores is incorrect because Stores are Amazon shopping destinations for brand content and products, not external ordering websites.
Sponsored Products is incorrect because it promotes individual product listings and sends shoppers to Amazon product detail pages.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-display
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Certification" page.