Question: Richard's campaign received a high number of clicks in the first couple of hours of the day and used up their small daily budget. How will this affect their campaign?
- The campaign will continue to receive impressions, borrowing budget from the next day.
- The campaign won’t receive any more impressions for the rest of the day.
- The campaign won’t receive any more impressions for the next 24 hours.
Explanation
A campaign stops serving ads when its daily budget is used for that day. Once the budget is exhausted, Amazon Ads will not continue delivering impressions until the next budget cycle. The campaign can resume when the daily budget refreshes. This is why small daily budgets can limit campaign delivery during high-traffic periods.
Why the other options are incorrect
Borrowing budget is incorrect because Amazon Ads does not continue serving by taking budget from the next day.
Next 24 hours is incorrect because delivery is paused for the rest of the day, not necessarily a full 24-hour period.
Source for verification
https://advertising.amazon.com/help/GTGPQGUXNCTHE2DS
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Certification" page.