Question: Match the customer action example with the sponsored ad solution for improving customer loyalty: Writes a product review
- Sponsored Brands
- Brand Follow
- Sponsored TV
Explanation
Brand Follow supports customer loyalty by helping shoppers stay connected with a brand after discovery or purchase. A product review reflects post-purchase engagement, which aligns with loyalty-focused brand relationships. Brand Follow gives brands a way to maintain ongoing visibility with shoppers who choose to follow them. This makes it more relevant to loyalty than awareness or acquisition-focused ad solutions.
Why the other options are incorrect
Sponsored Brands is incorrect because it is mainly used to build brand discovery, consideration, and traffic through paid placements.
Sponsored TV is incorrect because it is mainly used for awareness and reach through streaming TV placements.
Source for verification
https://advertising.amazon.com/resources/whats-new/brand-follow
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