Question: John sets his Sponsored Products ad daily budget to $500 USD. What is his potential spend for a 30-day month?
- $1,500 USD
- $5,000 USD
- $15,000 USD
Explanation
A Sponsored Products daily budget is the average amount an advertiser is willing to spend each day. For a 30-day month, the potential spend is calculated by multiplying the daily budget by 30. A $500 USD daily budget can therefore result in up to $15,000 USD in monthly campaign spend. This budget pacing helps advertisers estimate spend across the month while keeping the campaign active each day.
Why the other options are incorrect
$1,500 USD is incorrect because it reflects only three days of spend at a $500 USD daily budget.
$5,000 USD is incorrect because it reflects only ten days of spend at a $500 USD daily budget.
Source for verification
https://advertising.amazon.com/help/GTGPQGUXNCTHE2DS
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Certification" page.